About SeniorKare

Founder’s Story – Phil Schmidt (Owner and Founder)

Growing old is inevitable… The years have a way of catching up with us, and when they do, we generally share a common wish: to live out our years in our existing homes, safely and comfortably.

But finding a qualified caregiver is easier said than done. However, as owner and founder of SeniorKare, I am passionate about providing the best caregiving options for all of my clients.

SeniorKare was born from my own trouble in finding good in-home care for my own mother, who lived in South Arkansas. I was working out of state on a consulting job with my previous business, when my mother, whose husband had died the previous year, had a serious accident in her home.

So, I went and started looking for good caregiving companies to take care of her. I never could find anybody who would send a consistent person more than 2-3 times. Most caregivers were just contract labor.

My family had been in the automotive business since the late 50’s before selling it to a public company and opening SeniorKare. The transition was shocking. We had done a better job orienting people to the auto service department than we were seeing other caregiving companies do with human lives.

However, I felt like I was well equipped for the challenge as not only a seasoned businessman, but I also served on medical boards across the state, including Arkansas Children’s Hospital from 1996-2011 and, presently, the UAMS Reynolds Institute Center on Aging board.

I founded the company under the name “Homeality” and changed it to SeniorKare in 2018.

Now, SeniorKare employs over 250 caregivers across the state of Arkansas, serving Little Rock and North Little Rock, Maumelle, Jacksonville, Sherwood, Benton, Bryant, Bauxite, Alexander, Pine Bluff, White Hall, Hot Springs, Hot Springs Village, Conway, Morrilton, Russellville, Searcy, Lonoke, El Dorado, Camden, Magnolia, Jonesboro, and Paragould. SeniorKare also has expanded into NWA and the Northern Half of Mississippi.

SeniorKare sets itself apart from other similar companies through its hands-on approach. A lack of engagement by, and accessibility to owners in this industry is commonplace; however, SeniorKare has put an end to that. I am available all the time. We’re proud to be that company where the owner is right there, upfront, answering the telephone. We are 24/7, and my staff and I are accessible, easy to reach, and quick to respond. I love talking to my clients and prospective clients, and nobody screens my calls.

I meet and personally hire every SeniorKare employee to ensure that they understand my level of expectations. I want our employees to know the culture they’re getting into with our company. I also want them to know the code of ethics that we have laid out. They have to read the code, believe in it, adhere to it, understand it and sign their personal commitment and adhere to it.

While there are countless agencies across Arkansas that provide in-home care, hardly any of them offer customization of the process. That’s also where SeniorKare is different.

SeniorKare provides customized onboarding assessments for clients and their families that are tailored to their specific needs. We sit down with the family members or family representative and have a conversation to detail the specific needs of the client. We then examine the personalities and skillsets of our assistants to determine which assistant best fits the client’s needs.

Services offered through SeniorKare include companionship and 24/7 long-term assistance, including home or assisted living, basic assistance with personal care and/or daily living assistance, respite care in other care facilities, hospital sitting, running errands, shopping, doctor visits, laundry, light housekeeping, meal preparation, monitoring, and assistance with therapy and exercise. SeniorKare is also actively engaged in hospice care.

We also specialize in Alzheimer’s and dementia care.

Our whole mission is to keep people in their homes for as long as possible–hopefully for the rest of their lives. I’m on a personal mission to make people feel better about the word ‘care’ in the home.